LETS and Complementary Currencies
An associative perspective on economic events
Thursday 10 March, 2005 (Fairtrade Fortnight Special) The
fairest of them all?
Brand value and competitive marketing in a
What does it mean to say that one represents fairness? Now
that fairtrade products are available in almost every supermarket,
the spotlight will fall increasingly on what lies behind these
new 'brands', not only will their trading practices be examined,
but also the conceptual integrity of what they advocate.
For example, if a number of new 'fairly traded' brands appear,
what other than the market and competitive pricing will they
base themselves on? Can each maintain its own version of fairness
without reference to the others or will they eventually come
round full circle to a competitive beauty contest.
We know what fairness is when we see it but how do we ourselves
represent it in what we think and do?
In this 'Fairtrade Fortnight' special presentation and discussion
evening, now in its third year, we invite participants to
share their views and explore how deep the roots of fairness
The associative approach to economics is based on the idea
that economic life is the shared responsibility of every human
being. Talking Economics is about making this responsibility
conscious and finding ways to give it effect. It provides
a monthly focus for consideration of current issues and events
using real imagery and a descriptive methodology with the
aim of restoring a human face to the dismal science.
While the themes are loosely given, the activity is generated
from what is brought by participants as perspectives and questions
through the format of conversation. The evening events take
place within a wider context of debates and publications through
which associative economics is currently finding expression.
Associative economics remains non-partisan, while surveying
the wide and divergent range of thought currently informing
modern debates - from neo-liberal to alternative
and including the ideas of
Further details available at www.talkingeconomics.com
Or contact Arthur Edwards 01452 810764 / firstname.lastname@example.org
Organised by The Centre for Associative Economics (01227
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